The Vera Project Rebranding

Graphic Design Course Work, 2018
University of Washington

The goal of this assignment was to develop a new visual language, or brand, for an existing local organization that more accurately visualizes its communication goals. I chose The Vera Project, which is a non-profit arts organization for young adults.

As part of the assignment, we were asked to create a new logo for the organization, a redesigned page from their website, a document that contained multiple levels of hierarchy, and a poster that listed three things that the organization does/sells. We also were asked to create a final presentation that showcased the visual communication decisions that we made while re-creating the brand.

The communication goals were to emphasize community,  non-traditional spaces and values, and creativity.

THE LOGO






THE CLASS FLYER


THE EVENT POSTER


THE BRAND BOOK
soraya barar

gbarar@gmail.com
(323) 719-1998